By: Brittany Devon ‘15
Published on
AQ alumnus David Baldwin ‘09, felt right at home in the city of Grand Rapids. Originally
from Grosse Pointe, Michigan, Baldwin was recruited to Aquinas to play basketball.
The AQ men’s basketball team competed in the WHAC tournament and won the WHAC championship
while Baldwin was at Aquinas. During his second year on the team, he was sidelined
by an injury that kept him from playing his junior year. During that time, however,
Baldwin started at internship with the Detroit Lions. A sport management and business administration major, Baldwin’s internship helped him gain experience in the sports industry while
earning college credit.
While at AQ, Baldwin served as the student director of intramurals for two years alongside
men’s basketball coach Dave Hammer. Baldwin credits Coach Hammer with not only helping
Baldwin and his teammates mature during their time at Aquinas, but teaching Baldwin
about persistence and helping put him in a position to succeed in life.
“Dave Baldwin was one dedicated person to goals and commitment to excellence,” said
Hammer. “We at ñ are very fortunate to have a student athlete of his
caliber spend three years. Through his career with multiple injuries, Dave stayed
true to being the leader and inspiration to the group. He will always have a special
place in my heart because of his values. [Dave is a] driven person who will be a great
leader in any chosen field of employment.”
Baldwin admired the faculty and staff at Aquinas because they all are individuals
with real life experience. Experience goes a long way in the classroom, something
that particularly helped Baldwin excel in his studies. He appreciated that many of
his faculty weren’t just educators, but had also held high-level positions in well
respected companies before coming to be a professor at Aquinas.
Immediately following graduation, Baldwin was offered a job in the NBA. He moved to
Atlanta and worked for Atlanta Hawks. While in Atlanta, Baldwin also took a job in
the NHL for the Atlanta Thrashers. After two years in Atlanta, where Baldwin grew
from an entry-level sales rep to a top-level producer, he relocated to Phoenix, Arizona
to work for the Phoenix Suns. With the Suns, Baldwin recruited, trained, and managed
an entry-level sales staff of 15.
After two and a half years with the Suns, he took a job in the NFL with the Miami
Dolphins. In his current role as Senior Director, Membership Development and Group
Sales, Baldwin oversees a staff of 40 sales reps and three sales managers.
While Baldwin manages close to $15 million in annual business, he said he gets the
most joy and fulfillment from seeing his sales reps grow their careers throughout
the sports industry. Under his first year of leadership with the Dolphins, Miami is
first in overall annual ticket growth, second in new season tickets and broke the
NFL record for most group tickets ever sold.
His days are spent in meetings planning out large scale sales events like an NFL draft
party, recruiting top level sales talent, focusing on client data and analytics, and
meeting with and training his reps on a daily basis. Baldwin credits his time at Aquinas
with teaching him how to multitask. While playing basketball, taking a full credit
load of classes, directing intramurals and doing his internship, the experience he
gained then has continued to be a valuable asset in his everyday life.
“Because of Aquinas, I have developed lifelong relationships,” Baldwin said. “I am
happily married to someone I met at Aquinas, and developed life-long skills.” Overall,
Baldwin has fond memories of his time at Aquinas. He misses Grand Rapids - the laid
back atmosphere with the big city feel - and is grateful for the many opportunities
and internships Aquinas has for its students.